Toni Caracciolo

Toni Caracciolo is the executive vice president of marketing and branding at Falcon’s Beyond. In this role, she is responsible for directing and amplifying Falcon’s company brand awareness through its multiple projects, initiatives, and experiences among its three core business units: Falcon’s Creative Group, Falcon’s Beyond Destinations, and Falcon’s Beyond Brands. Toni also works in conjunction with the investor relations and franchise management teams as she leads the strategic planning for marketing and execution across overall brand management, communications, social media, and digital marketing.

Prior to her current position, Toni served as the vice president of global marketing at Visit Orlando, the official tourism association for Central Florida, where she orchestrated multiple successful integrated marketing and promotional campaigns that helped create record-breaking visitation and economic value for the region.

Before Visit Orlando, Toni served as the vice president of sales and marketing at Sea World Parks & Entertainment Inc. (SEA), where her multifaceted career included overseeing all marketing and sales strategic planning, brand management, project implementation, and result analysis across the three SEA theme park Orlando brands: SeaWorld, Aquatica, and Discovery Cove. While holding several leadership roles on both the corporate and parks teams, she worked with all the company brands, including Busch Gardens and Sesame Place. Toni led a plethora of key marketing and brand management campaigns, which included marketing the company’s largest expansion in history, Antarctica: Empire of the Penguin. The experiential, multi-faceted campaign won multiple prestigious industry awards, including the International Hermes Creative Award and the Flagler Award.

Toni has served on several boards of directors, including the executive board of Harbor House of Central Florida, Visit Florida, and Ronald McDonald House Charities. She is an active member of the South Lake Chamber of Commerce and the Community Foundation of South Lake. Toni serves as an MBA mentor and guest lecturer at the University of Central Florida’s Rosen College of Hospitality and is a member of the Themed Entertainment Association (TEA) and the International Association of Amusement Parks and Attractions (IAAPA).

Toni earned a Bachelor of Arts in journalism and a Master of Business Administration from the University of Central Florida.