
Juan Lorenzo
Vice President of Finance
Juan Lorenzo is the vice president of finance at Falcon’s Beyond. In this role, Juan oversees the financial systems, including the system strategy to create a cohesive ecosystem across departments. He is also responsible for streamlining the day-to-day accounting practices through process improvement and system implementation. Juan creates financial reporting packages that inform the executive team’s decision-making process, drafts financial statements, and develops internal financial control procedures. Juan is also responsible for managing the accounting and finance functions of the company as well as working closely with the finance teams of our JV partners. Juan’s diligence and innovation supports Falcon’s steady growth trajectory.
Prior to joining Falcon’s Beyond, Juan worked for many years in the hospitality industry and live events space. He managed international teams, significantly improved business processes, and established and maintained financial policies, procedures, controls, and reporting systems for multiple brands and joint ventures across the globe.
With Hard Rock International, Juan worked as an A/R coordinator, financial analyst, and franchise finance manager. In these roles, he performed process analysis, managed a team of direct reports, developed, prepared, and presented budgets, financial statements, and reporting packages, and directed all accounting activities for more than 150 franchised and licensed units across 74 countries. His responsibilities included development and documentation of standard operating procedures and accounting policies and controls, management of receivables for all licensed units, and financial guidance of new partner acquisition decisions.
With Entertainment Technology Partners, Juan oversaw accounting operations and tax matters for multiple brands across the US and UK, maintained a suite of financial applications, managed US and UK-based teams, created project plans for software and process implementation, and supervised onboarding of both domestic and international entities.
Juan received his Bachelor of Science in business management from Western Governors University.